Markup Calculator

Find your markup as a percentage of cost from a cost and price, or apply a markup to set the price. A markup-vs-margin table clears up the two figures people most often confuse.

Read the guide: How to Calculate Markup (Formula and Worked Example)

Markup

Mode

Markup (of cost)

150.00%

$12.00 profit per unit

Profit
$12.00
Margin (of price)
60.00%

Markup is profit as a share of cost; margin is profit as a share of price. A 100% markup is only a 50% margin. The markup here equals a 60.00% margin.

How it works

  1. 1

    Enter cost and price

    Add your cost and the selling price to find the markup %.

  2. 2

    Or set a markup

    Switch to apply a markup percentage to your cost and get the price.

  3. 3

    Compare to margin

    See the equivalent margin so you know what you actually keep on the sale.

Instant & 100% private — nothing is uploaded

Every calculation runs locally in your browser. The income, balances and goals you enter stay on your own device and are never sent to a server — nothing is stored, logged or shared.

Frequently asked questions

How do I calculate markup percentage?
Subtract cost from price to get profit, divide by the cost, then multiply by 100. For an $8 cost and $20 price: (20 − 8) ÷ 8 × 100 = 150% markup.
Is markup the same as margin?
No. Markup is based on cost; margin is based on price. A 50% markup is only a 33.3% margin, and a 50% margin needs a 100% markup.
What markup gives me a 40% margin?
About 66.7%. Convert with markup = margin ÷ (1 − margin), so 0.40 ÷ 0.60 = 0.667. The conversion table on this page does it for common figures.
What is keystone markup?
Keystone pricing is a 100% markup: you double the wholesale cost to set the retail price. It is a common starting point in apparel, gifts and accessories.
Is my data sent anywhere?
No. Every calculation runs in your browser. Nothing you type is uploaded, logged or stored, and the numbers reset when you close the tab.

Important

For information and planning only — not financial, tax or legal advice. These figures are estimates; rates, fees and rules vary, so confirm anything that affects a real decision with a qualified professional or the official source.

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